Are you struggling to capture local customers through your online efforts? You need local SEO!
Our local search engine optimization strategies focus not only on your website, but also your other digital properties. After all, it is local search marketing, not local site marketing.
Importance of Social Networks
Got a YouTube channel with videos of the services you provide? We can help rank that too. Everybody loves clicking a page 1 video over a homepage link.
Facebook channel pretty active? Let's get that to page 1.
The game is simple, let's get as many opportunities for customers to find you as we possibly can. Everybody doesn't respond to the same marketing piece in the same manner. We may not hook a customer with the video, but if they find your service page and like that, you still win.
Additionally, the strength of these networks improve the relevance and overall strength of your own website.
SEO For Local business
By now you have heard of citations. What they are is pretty simple. A citation is a listing on some type of web directory. It references your business NAP (name, address, phone) and often has a link to your site. Some allow for images and descriptions and they come in both the free and paid variety.
Also, some citations can only be acquired through the use of some automated 3rd party systems like Yext or MOZ.
The other main thing about citations is that web directories pop up every day in masses. They aren't all equal. One day back in time though, Yelp was just a directory with a few listings (food for thought).
Map Engine Listings
It isn't just Google that provides a map service used by many potential customers. Apple, Bing, and Mapquest are also places that your brand should be listed and optimized for. Getting these listings are another important factor to your local search results. We all know that Google Maps is the big one, so it will be mentioned elsewhere.
On Site Factors
Schema markup speaks directly to search engines. While it is easy for us to understand the format and meaning of an address, it isn't so easy for a search engine. They don't understand formatting in that same sense. Once implemented properly, every search engine will know you and your contact information.
If you want to rank locally, your website had better mention where you are. Every page should mention the community you serve at least one time.
There are of course more factors than what is here but we can't give away the farm!